Although a small country with a population of around 4 million, New Zealand boasts a rich cultural and geological landscape.

The Maori people first arrived on the islands from Hawaiki, their mythical Polynesian homeland, over 1,000 years ago, bringing with them a unique and fascinating blend of language, legends, traditions and crafts. Today the Maori culture forms an integral part of life in New Zealand. The traditional ancient Maori war dance, the Haka, for example, is performed by the New Zealand rugby squad before every match and many places retain their indigenous names.

New Zealand straddles two tectonic plates, which means the country is home to some spectacular volcanoes, geothermal areas, geysers, bubbling mud pools and relaxing hot springs. Rotorua on the North Island has long been a popular destination for visitors wanting to see this geothermal activity.

While the North Island is home to three quarters of New Zealand’s population, on the South Island you will find breathtaking glaciers, rugged mountains and peaceful sandy beaches as well as fertile green pastures.

• Visit the 100% Pure New Zealand website